At the conference, Linsy Home furniture supplier reviewed the operation of new retail stores and product architecture with hundreds of dealers from all over the country. At the same time, it puts forward new development goals for furniture business innovation in 2021. It starting from the four major directions of operation, products, marketing, and training, and using strength and strategy to help the comprehensive development of partners across the country.

▲ 2021 Linsy Home Furniture National Distributor Conference

01. Develop a new retail system, promote market planning

At the conference, Mr. Lei Zhiguan, general manager of the retail business department, shared a set of data. In 2020, Linsy Home furniture's overall delivery performance achieved rate was 103%, the payment performance achieved rate was 108%, and the investment achieved rate was 102%. In the special 2020, most of the Linsy Home furniture dealers are still profitable.

▲Lei Zhiguan, general manager of the New retail Department of Linsy Home Furniture

02. Accurately attract traffic across the country

Linsy Furniture wholesale joined mainstream e-commerce platforms such as Tmall and JD.com, to social word-of-mouth platforms such as WeChat, Weibo Tiktok, Kuaishou, Xiaohongshu, etc., ensure strong brand exposure with high-quality video and content marketing.

▲Interpretation of Lin's Wood Industry's New Retail Operation

03. Intensify goods management, reasonably increase store profit margins

There is an inseparable relationship between the product supply center and the new retail stores of Linsy Home Furniture manufacturer. Supply management is responsible for providing better products for each dealership Regarding this, Zhong Ming, the head of the supply management department of Linsy Home Furniture, said Benefit from an effective supply management mechanism, In 2020, the proportion of product profitability performance has shown a significant upward trend, an increase of 16.4% over the previous year. The number of profitable SPUs has reached 332, an increase of 107.05% year-on-year. All profits have become more digital and informational.

▲ 2021 Linsy Home Furniture Dealers Conference Outfield Display

04. Plan home furnishing channels to help increase profits

Throughout recent years, home furniture consumption habits are changing, and single-product consumption habits are disappearing. One-stop home furnishing, including design, decoration, furniture, and home appliances, the new "Whole house customization" model became popular. And lead the China furniture supplier market with an amazing development speed. The customized + finished product package weakens the price of a single product, thereby increasing the market sales value.

▲ Lin's Wood Industry Management Sharing scene

Looking back on 2020, Linsy furniture wholesale still made brilliant Accurately attracting traffic across the country, reasonably increasing store profits, etc., help dealers broaden channels, increase store transaction rates, and continue to achieve the retail store's performance goals. Linsy Home Furniture aims to create another successful furniture supplier in China.

 ▲ Lin Home Furniture awards outstanding dealers