To upgrade "preference", LINSY and Wang Yibo released new products in the Preference series

On August 14, the 2024 LINSY annual strategic new product launch conference was successfully held in Zhuhai. With the theme of "Preference, this one", this conference officially announced LINSY’s fashion strategic layout and released new high-quality product-the Preference series. At the conference, Wang Yibo, the global spokesperson of the brand, made a surprise appearance, shared his insights on the three-year cooperation with LINSY, and revealed the highlights of the Preference series products, helping more consumers to achieve a fashionable, comfortable and diverse home experience.

From 10,000 products to 10,000 lives, let "preference" continue to evolve.

In the traditional concept of the Chinese people, home is the warmest harbor. In recent years, the "stay-at-home economy" has gradually emerged among young people, further extending their time at home; on the other hand, the rise of "outdoor fever" has made young people at home put forward higher-level demands on their living environment - they hope to enjoy the fun, relaxation and pleasure brought by sports, games, entertainment and other activities without leaving home.

The fashion sense, diversity and comfortable experience of home furnishing products are becoming an important basis for young consumers to make consumption decisions.

NICO, the general manager of LINSY Brand Marketing Center, pointed out that "vitality and health, comfortable lazy home, light enjoyment of the outdoors, and human-pet symbiosis" have become the four keywords of the new lifestyle of LINSY core users. In order to adapt to the consumption needs of new life, LINSY has built a new product value standard with "exploration of new life, burden-free physical and mental relaxation, and free choice of pleasure" as the core. Based on this, the brand also released the first series of preference products that symbolize a higher level of research and development, and assisted "LINSY HEART" as a visual element of the product to express the original intention of LINSY to provide young users with a "preferred choice" for home life.

Wang Yibo made a surprise visit and immersively unlocked the "favorite" new home.

On August 14, the 2024 LINSY annual strategic new product launch conference was held in Zhuhai. In order to allow more brand fans to participate, LINSY Tmall, JD.com, Douyin, new retail and other channel platforms broadcast the grand event of the launch conference simultaneously. On the evening of the event, Wang Yibo made a surprise appearance as the global spokesperson for the LINSY brand, and brought the atmosphere of the online and offline venues to a climax.

At the scene, Wang Yibo not only showed the diverse characteristics of the Favorite series products with the brand, but also shared his unique insights into the philosophy of home life, and spent a feast of home and fashion aesthetics with the audience. When asked about his thoughts on the LINSY Favorite series, Wang Yibo said that he believes that good furniture, in addition to good quality and good design, can help users explore new lifestyles at home, make their bodies comfortable and happy, and the Favorite series just meets this standard.

Afterwards, under the guidance of the host, Wang Yibo demonstrated in person how to achieve the perfect combination of diversified functional changes and fashionable home aesthetics through the Preference series products in different scenarios through on-site interaction.

Innovation drives product upgrades and interprets new propositions of fashionable home aesthetics. One of the highlights of this conference, the "LINSY Dynamic Island Modular Sofa", attracted the attention of all guests and audiences online and offline as soon as it was unveiled. As the main new product of the Preference series, this sofa is equipped with hidden coffee tables, universal charging ports, atmosphere lights, optional cat beds and other detailed functions to adapt to multiple scenarios such as watching movies, games, gatherings, parent-child, office, and pet raising, providing young people with the possibility of freely switching functions and uses according to the usage scenarios; in terms of comfort, the sofa can change its form at any time through the free combination of armrests, seat bags, headrests, and headrests at multiple angles and in multiple ways, meeting the relaxation needs of young people in different sitting postures such as sitting, leaning, and lying.

In addition, LINSY best-selling product "recliner chair G085" for three consecutive years has also brought a heavy upgrade. In 2022, LINSY officially announced Wang Yibo as the global spokesperson for the brand, and simultaneously launched the same product as the spokesperson, "recliner chair G085". Since then, with the spread of the spokesperson's reputation and the product's fashionable and versatile design, comfortable sitting feeling, and smart experience, the transaction volume has exceeded 110,000 in 3 years since its launch, and it is still the top-selling product on the functional sofas of major platforms. And this year's newly upgraded "recliner chair G085" 3.0 version, on the basis of the original, has added more black technology-silent electromagnetic shaking technology and voice intelligent control system. In particular, the newly added "One-button Smart Seat" and "One-button Sleep" modes can enter the most ideal seat state in one step, enhancing the fun of lying down.

Along with the press conference, all new products launched this time are simultaneously sold in LINSY online official flagship store and new retail stores across the country. In addition, LINSY has also landed "Wang Yibo's Favorite Series Theme Space" in many stores across the country, continuing to bring consumers a consumer experience like being at the press conference, allowing more users to personally explore their own favorite life and feel the fashionable aesthetic philosophy of LINSY.