LINSY Home Furniture is listed in Asiabrand's 2022 Top 500 Asian Brands

On October 27, 2022, initiated by Asiabrand, a professional brand evaluation agency, China Asian Economic Development Association, Belt and Road Chamber of Commerce, ASEAN-China Chamber of Commerce and Industry, Macau Commercial Daily The 17th Asian Brand Festival, co-hosted with Asia-Pacific First Satellite TV, was held in Haikou. LINSY Home Furniture has been listed on the "Top 500 Asian Brands 2022" by virtue of its outstanding performance in many aspects such as market performance, development potential, and benefit level.

Since 2005, the Asian Brand Ceremony has been successfully held for 16 sessions and has always enjoyed the reputation of the annual "Oscar" of Asian brands in the industry. "Asian brand development vane".

 The theme of this Asian Brand Ceremony is "creating a new era of brand value". The research and development of the list are based on the selection of 16,000 innovative brands from the database of the Asian Brand Research Institute. Accurate measurement of corporate brand equity and related analysis of brand equity efficacy make the calculation result of brand value closer to market value and provide a scientific and objective reference basis.

As a well-known furniture retail enterprise in China, LINSY Home Furniture has been deeply involved in the industry for 15 years, and its operational capabilities, channel capabilities, and supply chain capabilities have reached the industry-leading level. Since the establishment of the first overseas store in 2018, LINSY Home Furniture has begun to expand globally. At the end of August 2022, the number of the brand's global stores exceeded 820, and its sales channels covered 64 countries and regions.

This time, LINSY Home Furniture has been listed on the Asia brand 2022 Top 500 Asian Brands list, which is the first time it has won a brand award after the brand upgrade, which fully demonstrates the market and the industry's positive affirmation of its brand development achievements and value.

In August this year, in order to comply with the market situation and new consumer demand, LINSY Home Furniture announced to change in its brand name, turning from "LINSY Wood Industry" to "LINSY Group", completing the transition from "selling household products" to "selling a lifestyle". The change indicates that the company is based on a global vision and is committed to becoming a fashionable home furnishing brand that meets consumers' diverse lifestyles.

After changing the brand name, LINSY officially released a new brand concept, launched a new brand logo and a new brand slogan "living in every preference", focusing on the value advantages of "fashion, diversity, and comfort", and announced the signing of Wang Yibo as the brand's global spokesperson, through the diverse and fashionable symbols on the spokesperson, convey the brand signal to the target audience of the brand, seek emotional resonance with young people, and thus demonstrate the brand's long-term development vision for the global market.

With a new image, new products, and new spokespersons, through a comprehensive brand renewal, LINSY will rely on the layout strength of "full scene, full style, and full category" to provide users with a one-stop overall solution to meet different needs. To meet the needs of consumers, we will deliver a fashionable, diverse and comfortable lifestyle to more consumers around the world.